Learn behavior styles and communication.

• Style
• Self
• Others

Course overview, introduction to participants, confidentiality commitment, culture of success, behavioural styles and how they affect communication and motivation in interactions with others.   One on one debrief completed outside of group session.

Think like an entrepreneur.

• Cycle
• Roles
• Goals

The cycles that businesses, products and markets go through and how to benefit from them.  The growth traps that need to be over-come for the business to be larger than the founder(s).  Examine the 3 roles of an entrepreneur.  How to effectively set and execute goals.  How to systematically develop plans for the goals, projects and objectives that you set for yourself, you team and your business.

Game plan to use in your business.

• Strategy
• Tactics
• Plan

Understanding the foundational questions that are required to develop a successful and ongoing strategic plan.  Clarification on the core value of your business in the market place and how to develop a competitive advantage based on core values.  Create a one-page action plan to ensure follow through.

Measure performance.

• Formulas
• Financials
• Dashboard

Understand the concept of business metrics and the relationship of actions versus results.  Review the 3 formulas that stack upon each other and how to leverage the compounding effects to increase net profits.  Develop a working understanding of a company’s financial statements and the applicable ratios & evaluations from an entrepreneur’s perspective.  Understand and develop simple & powerful reports to monitor the direction and results throughout the organization for better management.

Identify ideal customers.

• Scope
• Ideals
• Cares

Identify various types of competitors & understand how to overcome them.  Understand internal & external customers.  Define your ideal customers and map a psychographic profile for highly effective marketing, communication and customer satisfaction.

Craft message for ideal customers.

• Messaging
• Positioning
• Branding

Understand the elements to effective marketing plans and the key components to corporate & personal branding.  Create a marketing plan that builds authority and serves prospective and existing customers.

Define sales process.

• Qualify
• Present
• Convert

Understand the 9 steps to a professional sales process and the behavioural psychology that applies to making buying decisions.  Simple agenda template for professional client meetings that increases sales success without using pressure. The 4 key questions clients always need answers to prior to moving forward on a sale.

Build business 2.0 on paper.

• Concept
• Current
• Construct

Understand the theory of constraints, the concept of personal and business constraints and how to systematically identify and remove them.  Review the principle of comparative advantage and how to benefit from doing fewer things. 

One 20 minute individual coaching session prior to start plus 8 modules over a 10 week period delivered virtually via live webinars with Katherine Breuss 2 hours each week.

There are eight 2-hour modules over the course of 10 weeks with 1-2 hours of pre-work required each week. Along with a 30 minute individual coaching session prior to the start of the program to discuss the results of the behavioral assessment. It is highly suggested to organize an accountability pod 1x per week. This is optional but highly recommended

The results are up to you. When you do the work and implement the strategies learned, your business can begin to see the results within 90 days or less. This is all dependent on the effort you put into it. 

Yes, the sessions will be recorded for you to access after the course.

If you are completely dissatisfied with the program and this is determined towards the beginning, there is a money back guarantee of the sessions not utilized to date.